For our film we wanted to aim it at a unisex audience ages around 15-30 year olds. The age rating is around 15 because we wanted our target audience to relate to the characters such as Roxanne who is quite young and so is the other female character. Basically we wanted our audience to have a good understanding of our characters and what they represent. Additionally we felt that this was appropriate due to frequent drug references and the bad language used such as swear words throughout the film.
What age rating did you decide to give your film and why?
After finding and writing up our story line we decided to give our film an age rating of 15 we decided this because after looking at BBFC we got a better understanding of age ratings and what they should contain within the film. We found that an age 15 film should contain sexual references, drugs and strong language. However we included two but didn't have time to include sexual references due to it being only a two minute film if we carried on we would have definitely included this into the film.
What research did you conduct with your target audience?
Well before doing the film we looked at crime dramas and what they often included such as iconography and characterisation. We conducted an online survey to prove this and to see what our target audience would like to see within a crime based film. By doing this we got a clear understanding of what our target audience would like to see and what would be the best things to include within our film 'Jackpot'.
How did you use this research for your film?
When we got our research back from the random sample we got it from we got lots of feedback that will be good in indicating a target audience for our film. For example when we got our surveys back we found that more people wanted to know a bit of a back story about our protagonist Roxanne as they wanted a character they could relate to and understand better. I think we achieved this by the use of camera angles and the scene where she surprisingly takes out the drugs of her bag. The use of the gunshot sound effect makes the audience sympathise with her and to some extent feel sorry for her being burdened with this. Then the use of Martin Crowe the villain in the story line and the use of his broken speech supports the impression of his shady secretive personality. We chose to do this purposely and make his dialogue seem suspicious and not very well pronounced as he's thinking of what to say all the name thus displaying nervousness.
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